Iko kusanganiswa kwechinyakare uye zvechimanjemanje, nyika uye yepasirese, ndeimwe yeakakosha hunhu hwekunaka kwekurongedza dhizaini.Izvi zvinosimbiswa zvakare nemienzaniso yeakanakisa kurongedza dhizaini kumba nekune dzimwe nyika.Mukugadzira dhizaini yemazuva ano, hatifanire kungotarisa kutsika yenyika yenyika, asi zvakare kufunga nezve hunhu hwenguva uye tsika yenyika yenzvimbo yatinotengeswa, kuitira kugadzira kurongedza kwakanakisa.
Packaging dhizaini inonyatso hunhu chimiro chemazuva ano tsika dzemagariro.Haisi chikamu chetsika dzechinyakare chete, asiwo mutakuri wezvinhu zvetsika.Tsika inoreva pfungwa, tsika, hunhu, maitiro, hunyanzvi, hurongwa uye maitiro akapfuudzwa kubva munhoroondo, uye tsika yenyika chikamu chakakosha chetsika dzechinyakare.Kuwanda kwenzvimbo nekwenyika, zvinova nyore kukwezva vanhu."Nyika chete ndiyo nyika."Aya mazano akave zvishoma nezvishoma kubvumirana munguva yekubatana kwehupfumi hwenyika.Kana dhizaini yemazuva ano yekurongedza ine hunhu hwenyika, inozonyanya kuzivikanwa nenyika.MuChina, dhizaini yekurongedza yetii akawanda inonyatso ratidza tsika yechiChinese.
Kuvandudzwa kwezviuru zvishanu zvemakore ebudiriro yeChina, kungave kudhirowa kwemudare kana hunyanzvi hwechivanhu, kwakaunganidza huwandu hukuru hwekutaura kwehunyanzvi kuburikidza nemaitiro ekugadzira evapendi, maartist, mhizha, uye vanhuwo zvavo vemarudzi ese.Kuumbwa kweakasiyana magiraidhi uye kushongedzwa ane akajairwa tsika nemagariro anoratidza hupenyu hwehupenyu uye kunaka kwekunaka kwerudzi rwese, uye inhaka huru yatakasiirwa nenhoroondo.Aya ndiwo masosi edhizaini yemazuva ano yekurongedza, iyo inotibatsira kugadzira kurongedza neChinese maitiro.
Dhizaini yedu yekurongedza haifanire kungo chengetedza hunhu hwechinyakare uye hunhu hwerudzi rwedu, asi zvakare hunoenderana neaesthetic psychology yenyika dzakasiyana nenyika.Naizvozvo, mukushandiswa kunoshanda kwezvinhu izvi zvechivanhu, hatifanirwe kugutsikana nekungozvishandisa, asi tinofanirwa kukwevera uye kutora maitiro avo ekutaura uye maitiro ekuenzanisira, tobva tabatanidza hunhu hwezvigadzirwa uye kubatanidza mumhepo yemazuva ano, kuti dhizaini ine zvese zveNyika maitiro uye pfungwa dzenguva.
Dhizaini yebhokisi rekurongedza inofanirwawo kusanganiswa neiyo psychology yevatengi.Iwo ekurongedza masitayera uye masitayipi anodiwa neakasiyana mutengi psychology zvakare zvinhu zvinofanirwa kutariswa mukugadzirwa kwebhokisi rekurongedza.
1. Realistic psychology
Hunhu hukuru hwevazhinji vatengi 'kushandisa psychology mukuita kwekushandisa ndeyechokwadi-inotsvaga psychology.Vanotenda kuti kushandiswa chaiko kwezvinhu ndiko kwakanyanya kukosha, uye vanotarisira kuti zvinhu zviri nyore kushandisa, zvakachipa uye zvemhando yepamusoro, uye hazviteedzere nemaune chitarisiko chakanaka uye zvitaera zvitsva.Mapoka evatengi ane mafungiro echokwadi kunyanya vatengi vakura, vanoshanda, vakadzi vepamba, uye mapoka evatengi akura.
2. The psychology yekutsvaga runako
Vatengi vane humwe hupfumi hwehupfumi kazhinji vane chishuwo chekunaka, teerera kune chimiro chechigadzirwa pachacho uye kunze kwekurongedza, uye teerera zvakanyanya kukosha kwehunyanzvi hwechigadzirwa.Mapoka evatengi vane chishuwo chekunaka vanonyanya vechidiki uye kirasi yepfungwa, uye vakadzi vanoverengera 75.3% yemapoka aya.Panyaya yezvikamu zvechigadzirwa, kurongedza kwezvishongo, zvizorwa, zvipfeko, zvigadzirwa zvemaoko uye zvipo zvinofanirwa kubhadhara zvakanyanya kuratidzwa kweiyo aesthetic value psychology.
3. Skuita dkufungidzira psychology
Mapoka evatengi vanobata psychology yekutsvaga misiyano vanonyanya vechidiki vane makore ari pasi pe 35. Rudzi urwu rweboka revatengi vanotenda kuti maitiro ezvigadzirwa uye kurongedza akakosha zvakanyanya, uye anoteerera kutsva, kusasiyana, uye hunhu, ndiko. , chimiro, ruvara, magirafu uye zvimwe zvikamu zvekuputira zvinodiwa kuti zvive zvakanyanya fashoni uye avant-garde, asi kukosha kwekushandisa uye mutengo wezvinhu hazvina kunyanya kukosha.care.Muboka iri revatengi, vana vasati vabva zera vanotora chikamu chikuru.Kwavari, kuputirwa kwechigadzirwa dzimwe nguva kunonyanya kukosha kupfuura chigadzirwa chacho.Kune iri boka revatengi vasingagone kufuratirwa, dhizaini yekurongedza inofanirwa kuratidza "unyowani" hunhu hwekusangana nezvinodiwa zvepfungwa zvekutsvaga misiyano.
4. Mafungiro emombe
Vatengi vane mafungiro emombe vanoda kuenderana nemaitiro akakurumbira kana kutevedzera maitiro evakakurumbira.Mapoka akadaro evatengi ane zera rakakura, nekuti kukurudzirwa kwakasimba kwemafashoni uye vanozivikanwa nevezvenhau vakasiyana-siyana kwakakurudzira kuumbwa kwemaitiro aya epfungwa.Kuti izvi zviitike, dhizaini yekurongedza inofanirwa kubata iyo yakakurumbira maitiro, kana zvakananga kuvhura chigadzirwa mutauriri wemufananidzo uyo anodiwa zvakanyanya nevatengi, kuitira kuti avandudze kuvimbika kwechigadzirwa.
5. The psychology yekutsvaga mazita ane mukurumbira
Hazvina mhosva kuti rudzii rweboka revatengi kune imwe psychology yekutsvaga yakakurumbira brand, vanoisa kukosha kune mhando yechigadzirwa, uye vane pfungwa yekuvimba uye kuvimbika kune inozivikanwa brand.Apo migariro yezvemari inobvumidza, vanotoomerera pakunyoresa pasinei zvapo nomutengo wakakwirira wechigadzirwa.Naizvozvo, dhizaini yekurongedza kumisikidza yakanaka brand mufananidzo ndiyo kiyi yekubudirira kwekutengesa kwechigadzirwa.
Nguva yekutumira: Mar-26-2022